Emprendimiento en Turismo: un análisis bibliométrico sobre componentes y tendencias en modelos de negocio

Nelson Garcia Reinoso

doi:10.24265/turpatrim.2024.n23.04

Nelson Garcia Reinoso Escuela Superior Politécnica Agropecuaria de Manabí Manuel Félix López, Calceta, Ecuador https://orcid.org/0000-0003-0972-3347

DOI: https://doi.org/10.24265/turpatrim.2024.n23.04

Palabras clave: modelo de negocio, innovación sostenible, emprendimiento turístico, competitividad, ecosistema emprendedor

Resumen

La literatura muestra múltiples estudios bibliométricos sobre modelos de negocio en diversos sectores; sin embargo, se ha prestado poca atención al análisis sistemático de la producción académica en emprendimientos turísticos. El modelo de negocio en estos emprendimientos es un proceso complejo que implica prácticas sostenibles y el intercambio de conocimientos y recursos dentro del ecosistema emprendedor. Los emprendedores en turismo suelen tener capacidades limitadas de gestión y organización debido a una comprensión insuficiente de los componentes de los modelos de negocio y su interrelación para fomentar la innovación y la sostenibilidad. Este trabajo tuvo como objetivo analizar la falta de definiciones unificadas sobre los modelos de negocio en el contexto del emprendimiento turístico y proporcionar directrices para el desarrollo de nuevos modelos y la gestión de los existentes. A través de un análisis de 71 artículos publicados entre los años 2000 y 2022, se identificaron 14 componentes clave agrupados en tres funciones principales: propuesta de valor, creación y entrega de valor, y captura de valor. Se concluyó que la integración de estos elementos es esencial para optimizar la competitividad y sostenibilidad, así como para impulsar la innovación y el crecimiento sostenible en el sector turístico.

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Biografía del autor/a

Nelson Garcia Reinoso, Escuela Superior Politécnica Agropecuaria de Manabí Manuel Félix López, Calceta, Ecuador

Doctor en Turismo por la Universidad de Alicante, España. Actualmente, es profesor titular y coordinador académico de la carrera de Turismo en la Escuela Superior Politécnica Agropecuaria de Manabí Manuel Félix López (ESPAM-MFL), Ecuador. Investigador acreditado por la SENESCYT y miembro Grupo de Investigación de Turismo GISTUR. Ha sido reconocido con el mérito académico en la carrera de Turismo 2020 por sus destacados aportes como docente.

Citas

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